Performance PR Has a New Definition. and Most Agencies Don’t Know It Yet
Performance PR sounds like accountability. But the metric most firms still track went obsolete the moment AI engines started deciding…
Read More
Companies Are Facing Legal Battles For Misusing AI — Here’s How to Avoid Being One of Them
Companies are racing to adopt AI, but many can't explain how it's governed, who's accountable or what happens when it…
Read More
Business Growth Has 5 Stages — Most Founders Never Reach The Last 2. Here’s Why (and What to Do About It).
Growth runs through five stages. Most founders fund the first and skip the two that produce revenue.
Read More
AI Hype Is Over. Here’s How Leaders Are Actually Generating ROI
AI is a business strategy that companies need trusted partners for to turn their investments into measurable results
Read More
This Popular Department Store Lost Its Edge. Now It’s Betting Big on a Comeback.
Stores grew cluttered and inconsistent as this department store lost its way.
Read More
Stop Optimizing for Keywords, and Start Answering Questions. That’s How You Become the Business Buyers Choose.
Answer Engine Optimization is not SEO with a new name. It is the difference between ranking for a phrase and…
Read More
How AI Is Helping Entrepreneurs Expand Their Video Marketing Without Expanding Their Budget or Bandwidth
A practitioner’s look at how AI video is reshaping production economics, helping entrepreneurs and growing teams move faster, test more…
Read More
I Sell SEO for a Living — Here’s My Checklist for Hiring an Agency That Actually Gets Results
I've sat on both sides of the SEO sales call for years. Here's exactly how I'd vet an agency —…
Read More
Why the Smartest Leaders Are Acting Before They Feel Ready on AI
As AI accelerates the pace of change across industries, the leaders who win will be those who move decisively on…
Read More
How This Former Chicago Public School Teacher Bought a Franchise and Grew It to $2M Annual Revenue
Joe Becker was a teacher for 11 years in some of the roughest neighborhoods in Chicago.
Read More